The New York Times writes about a research done into online dating. The results were not surprising, which is exactly the reason why you should read it.
"It is perhaps disheartening that superficial attributes like looks, income and hair color are significant determinants of who succeeds in the dating game. But, as the researchers caution, these are the only attributes that are readily observable in the data. As they point out, "Factors such as personality traits apparently allow us to partly make up for deficiencies in good looks and wealth." Whew, that's a relief."