zondag 31 juli 2005

Is 'good enough' good enough?

Is 'good enough' a fact of life? Here's what Seth Godin has to say, I feel and hope he's right. Good is the enemy of great.

"I don't think so. I think that the open nature of the web and the hypercompetitive environment of worldwide competition are pushing things in two different directions at the same time. First, the hyper-cheap, sort of junky stuff that discounters and others want to sell in volume. And second, the relentless pursuit of better. (RPB). RPB is the opposite of good enough. It's not Jack Welch's six sigma nonsense in which engineers codify mediocrity. It's a consistent posture of changing the rules on an ongoing basis."

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