This might persuade some online publications to abandon the (forced) registration and subscription model, a decision that will have additional advantages.
"In fact, more than 50% of online magazines now say that they're profitable, with the majority of that revenue coming from advertising. Of course, what's interesting is that, aside from advertisers becoming more comfortable with buying online ads, one of the big changes over that same time period is that many content sites have recognized that intrusive ads are not effective -- but relevant and unobtrusive ads do seem to work."
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