How to convert dumb surfers into paying customers? The question has not changed since shopping on the internet was introduced, some of the answers did however. Although not radically. We're just getting better at it.
"But e-tailers are finding that getting paying customers to come back again and again through strong customer service is as important to their growth as it is in the world of shopping malls and downtowns everywhere. It's just that they'll have tread carefully, because with the Web, retailers are literally in their customers' homes and offices."