Earlier this week I wrote about our inability to recognize the small things that matter. Further to that, Robert Scoble explains the Next Big Idea at Microsoft and how that contrasts with the apparent success of Apple. And although I don't like their execution in every way, their vision is correct. Build a platform that facilitates the proliferation of big and small ideas alike. Or as Steve Ballmer said it: developers, developers, developers, developers, developers, developers, developers, developers, developers, developers, developers, developers...
"Because on all of our platforms except for the Xbox there's a little piece of software called .NET. That lets programmers who've been writing Visual Basic code for the past decade (there's millions of them) to also write apps for the Media Center, the Tablet PC, and the SmartPhone. Now, a platform takes longer to evangelize. Why? Cause it's not as cool up front. But let's say that every app released has 500 users. Well, eventually that adds up to real numbers."
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