zondag 30 januari 2005

Field marketers armed with electronic tags

Anyone in the business of field marketing should be able to think of some creative way to use this:

"Hypertags are short-range wireless devices, which send information to mobile phones via infra-red or Bluetooth. A user can activate the infra-red or Bluetooth on their phone, hold it up to the Hypertag and receives content such as vouchers, business cards, ringtones or games."

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