zondag 16 januari 2005

The 6 myths of creativity

If innovation is critical to your business, make sure you facilitate creativity. And don't fall prey to the myths of creativity.

"Creativity depends on a number of things: experience, including knowledge and technical skills; talent; an ability to think in new ways; and the capacity to push through uncreative dry spells. Intrinsic motivation -- people who are turned on by their work often work creatively -- is especially critical."

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