zondag 30 januari 2005

The end of martketing as we know it

This won't be news to many of you, but let it be a reminder...


"It is a new challenge to marketers. Buying 30 seconds ads was easy, being present on millions of micro sources, identifying the ones that matter to the brand, communicating in an efficient way with these people, is a totally different story. It is not about putting an ad anymore, it is about treating customers and potential customers as partners."

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