zondag 12 oktober 2003

The Wireless Challenge

"Since the days of Alexander Graham Bell, Finland's national phone company has provided service for customers from the shores of the Baltic Sea to the upper reaches of Lapland. But last summer the Helsinki-based telco, now part of $9 billion Swedish-Finnish TeliaSonera, did something remarkable: It ran radio and newspaper ads urging its own customers to drop fixed-line voice service and switch to wireless. Huh? A phone company asking its customers to cut the cord?"

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