Mijn gedachten over internet, media, politiek, technologie en innovatie
maandag 6 oktober 2003
Small Spending, Big Branding
"I remember hearing information technologists would never be fired for choosing IBM. I suppose you could once could have said the same of marketers who combined the traditional media channels in their plans. But things are changing. The IT guys probably still won't be fired for recommending IBM, but marketers with plans based on traditional channels and old school thinking shouldn't get too comfortable."