Mijn gedachten over internet, media, politiek, technologie en innovatie
maandag 6 oktober 2003
The New Marketing Order: How to be Chosen
"Call it the new marketing order. It's a philosophical shift in the marketplace that has everything to do with intrusive techniques like spam and telemarketing. It's fueled by the rise of a marketing-saturated (and -savvy) generation, and is underpinned by the technology revolution that raises consumers' expectations of how companies can interact with them. While customer acquisition techniques are under the heaviest fire, the new order also demands changes in how companies conduct relationships with existing customers."