Omdat de marketeers van de bedrijven die recent in Second Life gestapt zijn niet begrijpen hoe je daar iets opbouwt dat de moeite waard is om tijd aan te besteden.
"Any noticeable clump of green dots attracts more dots, and as those grow, more followâ€“ a feedback loop colloquially known as â€œthe green dot effectâ€. Second Lifeâ€™s most successful entrepreneurs (whoâ€™ve proven far more agile and inventive then most of their real world counterparts) sustain this flurry of dots by holding constant events, giveaways, and games, and even go so far to pay Residents to visit. Amazingly, corporate marketers have been slow to replicate these homegrown strategies. (Surely several interns can host regular activities at their companyâ€™s SL site? Has to beat photocopying and bagel runs.)"