I believe this goes for marketers and other professionals as well...
"Your company's scientists and investors can be antennas that bring great ideas into your company. The key, says HBS professor Lee Fleming, is understanding small-world networks .... 'Our work and more recent work on knowledge diffusion demonstrates that knowledge flows along these collaborative relationships, even years after they were formed,' says Fleming. At the same time, the world of inventors 'is getting smaller,' he says, 'inventors are more connected to their colleagues in outside firms, and that knowledge is diffusing in both directions.'"
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