zondag 19 december 2004

Retail brands beat prices online

While it is getting more difficult to command a premium price through product branding, retailers seem to have better possibilities of increasing their revelance and therefore strengthening their brand. It even results in a premium potential...

"The lesson for retailers is to focus as much on building a brand that instills trust as on price, Brynjolfsson said. Online shoppers want to pay less, but they also want to feel confident that the products they receive are what they ordered and are delivered on time and undamaged."

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