zondag 12 december 2004

The commercialization of chitchat

Buzz marketing is nothing new, but marketers are getting better at understanding the mechanics behind it, and at using the (new) tools available to them.

"What amazes me is how many folks are willing to work for free and not recoup any activity rewards; instead, they are delighted to simply be "in the know" as local trend setters. Now that's a cost-effective strategy from a marketer's pov.""

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