It's all about 'Red-Button' advertising.
"Just as advertisers are realizing that the dream of pushing real-time ads to mobile devices is dying, it appears that a few are recognizing the power of advertising that's pulled by the user, rather than pushed by the advertiser. In fact, some say that user-requested mobile advertising is going to eventually take the place of television advertising."
donderdag 14 april 2005
dinsdag 12 april 2005
Podcasting the GODSHOW
Fascinating story on a Dutch priest who has been reporting live from Rome last week using a blog and podcasts.
"Trey Jackson mailed me that The Catholic Insider Podcast was discussed on CNN today, in CNN's "Inside the Blogs":
"We go to Roderick Vonhögen, a priest from the Netherlands, who blogs here at CatholicInsider.com.
I love this graphic here. You can imagine he is probably a quite progressive priest if this is the graphic he has on the front of his site.
At catholic insider you can see the pictures he's taken there on st. Peter's square. You can read his thoughts, but you can also hear his thoughts. This priest is podcasting, that is: it's kind of an audioblog. You can go onto the site and listen to his thoughts, what he's seeing all around him.
So many people are downloading these things today, these podcasts, that it's become the #1 podcast on the internet right now."
"Trey Jackson mailed me that The Catholic Insider Podcast was discussed on CNN today, in CNN's "Inside the Blogs":
"We go to Roderick Vonhögen, a priest from the Netherlands, who blogs here at CatholicInsider.com.
I love this graphic here. You can imagine he is probably a quite progressive priest if this is the graphic he has on the front of his site.
At catholic insider you can see the pictures he's taken there on st. Peter's square. You can read his thoughts, but you can also hear his thoughts. This priest is podcasting, that is: it's kind of an audioblog. You can go onto the site and listen to his thoughts, what he's seeing all around him.
So many people are downloading these things today, these podcasts, that it's become the #1 podcast on the internet right now."
zondag 10 april 2005
Innovation through user experience
This is an important lesson and one of the reasons first movers are not necessarily winners in the end. Too much focus on technology and/or too little on user experience.
"Robert Morris from IBM argued last year at Etech 2002 that -- and I'm paraphrasing from memory here -- most significant advances in software are actually advances in user experience, not in technology. Mosaic was not an advancement in technology over TBL's original browser. Blogger is a highly-specialized FTP client. IM is IRC++ (or IRC for Dummies, depending on your POV). The advantages that these applications offered people were user experience-oriented, not technology-oriented."
"Robert Morris from IBM argued last year at Etech 2002 that -- and I'm paraphrasing from memory here -- most significant advances in software are actually advances in user experience, not in technology. Mosaic was not an advancement in technology over TBL's original browser. Blogger is a highly-specialized FTP client. IM is IRC++ (or IRC for Dummies, depending on your POV). The advantages that these applications offered people were user experience-oriented, not technology-oriented."
Say goodbye to the wristwatch?
I don't even remember the last time I wore a watch. But I do remember thinking phones would be integrated in watches. I still do by the way..;-)
"According to Patrick Besnard, a representative for the French watchmaking industry (quoted in this article), "Youngsters don't have a watch anymore today. If they want to know the time, they look at their mobile, which never leaves them."
"According to Patrick Besnard, a representative for the French watchmaking industry (quoted in this article), "Youngsters don't have a watch anymore today. If they want to know the time, they look at their mobile, which never leaves them."
Spam as the murder weapon
A well known spammer was sentenced to nine years in prison last week. While that may sound heavy, I feel he should be in prison for at least the rest of his life. Consider the fact that he sent out at least 10 million emails a day, and let's suppose that it will take 1 second (on average considering spam-filters) for each recipient to delete this message. That's almost 3 man months per day. If he takes the weekends off, his spam activities would still 'cost' one human life per year.
"A jury had recommended the nine-year prison term after convicting Jeremy Jaynes of pumping out at least 10 million e-mails a day with the help of 16 high-speed lines, the kind of internet capacity a 1,000-employee company would need. Prosecutors have described Jaynes as among the top 10 spammers in the world at the time of his arrest, using the name "Gaven Stubberfield" and other aliases to peddle junk products and pornography. Prosecutors say he grossed up to $750,000 per month."
"A jury had recommended the nine-year prison term after convicting Jeremy Jaynes of pumping out at least 10 million e-mails a day with the help of 16 high-speed lines, the kind of internet capacity a 1,000-employee company would need. Prosecutors have described Jaynes as among the top 10 spammers in the world at the time of his arrest, using the name "Gaven Stubberfield" and other aliases to peddle junk products and pornography. Prosecutors say he grossed up to $750,000 per month."
zaterdag 9 april 2005
Open source marketing
Some food for thought on marketing new style. As opposed to command and control old style marketing.
"They understand that the powerful new markets created by Open Source values are transparent, that they operate in real-time, that they are controlled by people not companies, that they are global, highly reactive, flooded with information and made up of millions of interlinked niches. And they know that effective modern marketing strategies must reflect this new environment."
"They understand that the powerful new markets created by Open Source values are transparent, that they operate in real-time, that they are controlled by people not companies, that they are global, highly reactive, flooded with information and made up of millions of interlinked niches. And they know that effective modern marketing strategies must reflect this new environment."
Whuffie
The only book I've read in the past 10 years or so is Cory Doctorow's Down and Out in the Magic Kingdom. The 'whuffie' thing has been on my mind ever since. Merit vs Whuffie.
"People like Searls, Gillmor and Rosen have whuffie in spades, and this is why they can start snowballs rolling downhill and why those snowballs grow as they go. If you have no whuffie, your snowball will just melt - no whuffie means few readers, no one gaining kudos off developing your idea, no whuffie coming back to you for having had it. The idea goes nowhere.
It'd be nice to think that it's the quality of the idea that gets the snowball moving, but more often than not, that has nothing to do with it. Hugh Macleod, for example, has so much whuffie that all he has to do is fart and the trackbacks start rolling in."
"People like Searls, Gillmor and Rosen have whuffie in spades, and this is why they can start snowballs rolling downhill and why those snowballs grow as they go. If you have no whuffie, your snowball will just melt - no whuffie means few readers, no one gaining kudos off developing your idea, no whuffie coming back to you for having had it. The idea goes nowhere.
It'd be nice to think that it's the quality of the idea that gets the snowball moving, but more often than not, that has nothing to do with it. Hugh Macleod, for example, has so much whuffie that all he has to do is fart and the trackbacks start rolling in."
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