zondag 10 oktober 2004

Self-spreading news

"From a news organization's perspective, then, the opportunity is to package the news not in a way that simply attracts more readers, but to be easily disseminated outward by those readers. As the E-Media Tidbits article notes, for the news of Hazes death, a news organization could have sent: 'Here is a message to forward, a picture, and part of a Hazes song attached,' and then just let the power of social distribution take over."

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