In game advertising for videogames

"The new technology developed by Massive Inc. allows advertisers to simultaneously reach an aggregated audience of gamers through real-time delivery of advertising across an entire network of top-selling video games. The world's first video game advertising network, provides a new opportunity to deliver dynamic advertising campaigns across a network of titles and genres to reach the 18-34 year old male audience that is increasingly difficult to reach through television and other existing advertising channels."