"While subscribers can read a week of Journal stories for free, they normally have to pay to read archived stories. Not so for a selection of telecom stories handpicked by advertiser British Telecom, which is making the older stories available on a page it sponsors. That's a
neat way for the advertiser to engender goodwill and tie its ads to appropriate content. Could this point a way to realize McLuhan's paradox -- to make information simultaneously expensive and free?"
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