zaterdag 23 oktober 2004

Pirated Halo 2 won't stop sales

"The URL www.ilovebees.com has been flashed up in a blink-and-you'll-miss-it manner at the end of Halo 2 trailers preceding some of this summer's highest-grossing movies. Those who log on to the web site each week find a list of clues and the GPS coordinates of public pay phones that ring with live and recorded messages from actors elaborating on the story line. The final show is conveniently scheduled for the same day as the official release of Halo 2. The movie AI did this a couple of years ago, according to a Microsoft spokesperson. "ARG [Alternate Reality Gaming] is intended to spur interest in games, movies, and products to give more buzz around the launch. It's getting a lot of interest in the marketing world and I'd say it's definitely starting to pick up," said the spokesperson"

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