zondag 4 juli 2004

The Technology of Personalized Pitches

"The second round of CRM and marketing-tech, though, is enjoying a much greater rate of success for a number of reasons. For starters, companies have downsized their ambitions. "What's totally different now is they purchase with a discreet goal in mind," says Mary Wardley, vice-president for enterprise-software research at tech consultancy IDC Corp. While earlier versions of these systems were mostly reserved for big companies, many of the latest offerings can be bought on a per-seat basis for a few thousand dollars a year or less."

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