dinsdag 20 juli 2004

Supply shortage could drive up cost of clicks

"'Knowing demand is going to grow, it leads one to worry that we could be looking at an imbalance between supply and demand, which could lead to increases in price that would undermine the core return-on-investment argument of search advertising,' said Ken Cassar, strategic analysis director for Nielsen/NetRatings and author of the report."

Geen opmerkingen:

Een reactie posten