maandag 26 juli 2004

All Ads, All the Time

"Yes, that's right, 24 hours a day of commercials, with no pesky programming to interrupt things. Of course, this would be just a crazy idea if some TV commercials weren't funny and entertaining. But commercials are getting better, because media trends are forcing them to: TiVo watchers who fast-forward past commercials; radio listeners who can now avoid ad-laden commercial radio by subscribing to satellite radio services or instead downloading music online and listening on their portable MP3 players. For broadcast advertising to avoid becoming irrelevant, it must become entertaining."

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