donderdag 15 juli 2004

Is The New York Times The Paper Of An Obsolete Record?

"Either way, it's a good point that the folks at the NY Times (and other newspapers) need to realize. Being online means being accessible. If you're not, then today's surfers aren't going to care. You may believe you can hang onto a small group and sell their demographic data to advertisers, but the data is dirty and the times are changing. People don't want to jump through hoops when there's a lot of other content out there, and if the command line of the internet is a search engine, these sites that block themselves off are simply making themselves obsolete. "

Geen opmerkingen:

Een reactie posten