Mijn gedachten over internet, media, politiek, technologie en innovatie
maandag 5 juli 2004
The problem with search engine optimization
"SEOs are not a shortcut to success, at least not for 99% of the companies out there. You won't win by fooling Google into listing you first for a common search term. You will win once you figure out the simple mechanics of turning strangers into friends and friends into customers."