dinsdag 4 november 2003

Why PVR technology is good for marketers

"All the sturm und drang around personal video recorders should come as no surprise to readers of this column, who were warned more than three years ago that PVRs meant 'treacherous times ahead for programmers and the marketers that depend on them.' But let's parse the warning a little more carefully. In fact, TiVo and other PVRs are a boon to marketers. It's only the broadcast networks that are in trouble."

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