Mijn gedachten over internet, media, politiek, technologie en innovatie
zondag 30 november 2003
E-Shoppers Are Now E-Spenders
"It seems that the virtual world's top retailers are succeeding because they've learned the simple and time-honored tradition of keeping their customers satisfied. The idea is straightforward -- at least in concept: Provide a good experience consistently, and buyers will keep coming back. 'What defines a retailer is how well it serves a meaningful group of customers,' says Ken Seiff, chief executive of online fashion retailer Bluefly."