maandag 9 juni 2003

Tecnology Review

Convergence Is Reality

Who would have anticipated that reality television would turn out to be the killer app of media convergence? Imagine Survivor as a giant cat and mouse game being played between producers and consumers. The producers plant clues, foreshadow results, and offer hints in interviews, trying to create enormous public interest they can harvest for their advertisers. Week by week, the eagerly anticipated results are fodder for water cooler discussions and get reported as news�even on rival networks.

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