vrijdag 27 juni 2003


The Revolution Will (Finally) Be Televised

When you hear the following terms, which medium comes to mind? Interactive. Clicks. Links. Lead generation. Portals. User data. Tracking. Opt-in (and -out). Real-time data. Brand metrics. Accountability. Cookies. CPM. Keyword search. Home network. Streaming. Broadband. Dial-up. Precision geotargeting. Retention. Acquisition. User control. Did you answer, "the Internet"? You've got some catching up to do. It's high time all you Luddite marketers out there became familiar with a radical new advertising medium: television.

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