The Revolution Will (Finally) Be Televised
When you hear the following terms, which medium comes to mind? Interactive. Clicks. Links. Lead generation. Portals. User data. Tracking. Opt-in (and -out). Real-time data. Brand metrics. Accountability. Cookies. CPM. Keyword search. Home network. Streaming. Broadband. Dial-up. Precision geotargeting. Retention. Acquisition. User control. Did you answer, "the Internet"? You've got some catching up to do. It's high time all you Luddite marketers out there became familiar with a radical new advertising medium: television.