When explaining the way I use Google's AdSense on a few websites, the first reaction of almost anyone is: "so I can just keep on clicking and make you rich?"
"Higher prices have turned click fraud into a cottage industry. Some swindlers have hired cheap overseas contractors to sit in front of computers and click on targeted links all day. Others are developing sophisticated software to help automate and conceal click fraud. On the other side of the fence, entrepreneurs like Dmitri Eroshenko are trying to develop technology solutions to counteract click fraud. "This has become a real cat-and-mouse game," said Eroshenko, who runs Clicklab in Miami. "Advertisers are going to have to accept a certain level of click fraud as a cost of doing business."
zondag 27 februari 2005
maandag 21 februari 2005
You're hired
Sometimes it is easy to forget companies you do business with are basically reducing cost because you're increasingly helping yourself. The return is more than money however, apperently it's being in control what makes us happy...
"But when done correctly, self-service systems have proved that they can both save money and make customers happy. This suggests that they could indeed transform the service economy in much the same way that mass production transformed manufacturing, by allowing services to be delivered at low cost in large volumes. Though it may take five years before most transactions are conducted via self-service, says Mr Kolsky, “we're definitely moving in that direction.” In other words, you never know who you might be working for next."
"But when done correctly, self-service systems have proved that they can both save money and make customers happy. This suggests that they could indeed transform the service economy in much the same way that mass production transformed manufacturing, by allowing services to be delivered at low cost in large volumes. Though it may take five years before most transactions are conducted via self-service, says Mr Kolsky, “we're definitely moving in that direction.” In other words, you never know who you might be working for next."
Chief humanising officer
The Economist on corporate blogging, profiling Microsoft's Robert Scoble. Who else....
"Boring old press releases—where everybody is constantly resigning “to spend more time with the family” and what not—are totally ill-suited for responding to most PR issues, such as rumours or independent commentary, he says. He can imagine blogs completely replacing press releases within ten years."
"Boring old press releases—where everybody is constantly resigning “to spend more time with the family” and what not—are totally ill-suited for responding to most PR issues, such as rumours or independent commentary, he says. He can imagine blogs completely replacing press releases within ten years."
Google the Librarian
Is the librarian a better filter than Google's PageRank?
"Then, too, search engines make it all too easy to filter information in ways that reinforce pre-existing biases. A Google search on "voting machine fraud," for example, will turn up popular Web pages that feature those words prominently, most of which will support the view that voting machines make election fraud easier; opposing sites won't tend to feature that language, so will be missed in the search. A researcher exploring the same topic in a library would be more likely to encounter diverse points of view."
"Then, too, search engines make it all too easy to filter information in ways that reinforce pre-existing biases. A Google search on "voting machine fraud," for example, will turn up popular Web pages that feature those words prominently, most of which will support the view that voting machines make election fraud easier; opposing sites won't tend to feature that language, so will be missed in the search. A researcher exploring the same topic in a library would be more likely to encounter diverse points of view."
zondag 20 februari 2005
A mobile approach for erotics
"Over 40% of all mobile content sold is erotic" said Dimambro "but a lot of 'adult' content which is on the market today is still coming from sources not intended for mobile, and is launched without proper optimization or design. The key to success in this new market is understanding the mindset of the adult consumer, the capabilities of the mobile environment and ensuring value for money."
Not sure how they came up with this 40% figure, but it feels a bit unlikely considering the ringtone business. It's a matter of definition as well I guess. Anyway, their approach towards developing content seems ok, and I'm curious what really differentiates it from regular web content when she refers to 'the capabilities of the mobile environment'...
Not sure how they came up with this 40% figure, but it feels a bit unlikely considering the ringtone business. It's a matter of definition as well I guess. Anyway, their approach towards developing content seems ok, and I'm curious what really differentiates it from regular web content when she refers to 'the capabilities of the mobile environment'...
zaterdag 19 februari 2005
Open API's
Flickr's CEO Stewart Butterfield on the use of open API's:
"On the strictly practical side, I think we had one person inquire about using the SOAP version of the API. I don't know if any apps were actually built. There is at least one application built on XML-RPC. But all the others--I don't even know how many there are--are built on the REST API. It's just so easy to develop that way; I think it's foolish to do anything else."
"On the strictly practical side, I think we had one person inquire about using the SOAP version of the API. I don't know if any apps were actually built. There is at least one application built on XML-RPC. But all the others--I don't even know how many there are--are built on the REST API. It's just so easy to develop that way; I think it's foolish to do anything else."
Real virtual lives
"Computer Gaming World, the game magazine, called World of Warcraft "a game world so insidiously addictive, so rich in imagination, so fun and beautiful and funny and charming that we have no desire to ever log out and resume our real lives."
What do they mean by: "and resume our real lives"? Why make the distinction? Is a virtual world like WoW not part of the real world? Isn't it real time people spend there, aren't they having real fun there, aren't they learning real things, aren't they making real friends, and aren't they making real money in that game?
What do they mean by: "and resume our real lives"? Why make the distinction? Is a virtual world like WoW not part of the real world? Isn't it real time people spend there, aren't they having real fun there, aren't they learning real things, aren't they making real friends, and aren't they making real money in that game?
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