Mijn gedachten over internet, media, politiek, technologie en innovatie
donderdag 10 juni 2004
Nike Tries a New Medium for Advertising: The Blog
"The company's first paid blog is for Nike. Called Art of Speed, the blog will spend about a month showcasing a series of 15 short films on the theme of speed, all commissioned by Nike. Gawker Media Contract Productions, a new division of Gawker Media, will supply layout, commentary, links and other features. Terms were not disclosed."