Mijn gedachten over internet, media, politiek, technologie en innovatie
woensdag 2 juni 2004
ING Bank: online internal branding
"Employees of ING Bank surfing the web will be exposed to highly targeted banners from the company the work for. Dutch web site Marketing Online reports that ING Bank is currently running an online internal branding campaign which aims to reinforce the new brand positioning. Advertising spaces have been bought on MSN and Lycos, banners and skyscrapers will be served with an IP targeting technique."