maandag 14 juni 2004

How Google Took the Work Out of Selling Advertising

"This sounds like nothing more sophisticated than a car magazine that runs car ads - but then, eBay at first looked like nothing more than a big garage sale. In each case, scale and automation give a familiar idea new effects. Just as eBay connects each seller to a universe of potential buyers, AdSense connects each blogger and local Webmaster to 150,000 potential advertisers. "

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