Mijn gedachten over internet, media, politiek, technologie en innovatie
dinsdag 30 september 2003
Seth Godin's Blog: Why Web Ads Don't Work
"A long time ago, pundits started declaring the death of the banner ad. By and large they were right--banner ads now get clickthroughs that peak at .1%, the cost per thousand is close to zero and Google and others have demonstrated that contextual text ads are far more effective."