dinsdag 23 september 2003

ITV Case Study: The View

"It's been nearly ten years since the advent of interactive television. Things are finally starting to look up. Recently, I worked on a case study about interactive TV advertising. I'll share some of the highlights here to illustrate a point: this is not your mother's 30-second spot.

First, some background. iTV advertising revenue will grow from $25 million in 2003 to $2.3 billion in 2007. Ad revenue will represent $39 per iTV household in 2007 -- about six percent of total TV ad revenue per TV household. Participation by brand advertisers is starting to gain momentum as ad spend on emerging platforms makes its way back into the mix."

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