Wired

Sports Rule!


In-your-face marketing. Extreme camera angles. Trash-talking superstars. Sound like TV sports? Try sports videogames, where the nastiest competition is the battle to take down the reigning champ, EA Sports. It's a warm autumn day at the South Street Seaport in New York, and 500 men - most in their twenties and thirties and wearing baggy jeans, backward baseball caps, and football jerseys - are gathered inside the sort of huge white tent generally reserved for wedding receptions.