vrijdag 17 januari 2003

Fast Company

Desire: Connecting With What Customers Want


There's too much of everything: a head-spinning array of products, an eye-glazing gaggle of ads, a mind-numbing barrage of information. So what are the most desirable ways to reach your customers? Melinda Davis and her Human Desire Project have developed five answers. Marketers with a desire to succeed are paying attention.

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