vrijdag 16 juni 2006

Korea leading the way

MySpace is fun, Second Life as well, but the Cyworld numbers are even more inspiring. Just like the rest of Korea.

"Cyworld is a license to print money. The service itself is free (and available on cellphones as well as online), but to buy all the extras - like ringtones and virtual furnishings - will cost you "acorns," the service's virtual currency. Cyworld sells its users $300,000 in acorns every single day." Do the math: a free service, with a commerce marketplace owned by the vendor that generates well over $100 million a year in revenue. In Korea, with a population one sixth the size of the US. Not too shabby. Users have avatars that visit and can link to each other's "minihompy" - a miniature homepage that's actually a 3-D room containing a users' blog, photos, and virtual items for sale." Love that neologism, "minihompy"! But what I really found interesting here was the idea that the 3D web has reached the mass market not through wide-open worlds like Second Life, but by a constrained model that creates the 3D equivalent of MySpace.

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