Mijn gedachten over internet, media, politiek, technologie en innovatie
dinsdag 27 april 2004
Advertisers face up to TiVo reality
"A majority of national advertisers plan to cut spending on TV commercials by 20 percent in the next five years, when they believe that ad-skipping devices like TiVo will take hold in households, according to a new survey. The Web is at the top of many advertisers' lists for a replacement medium, according to a survey Cambridge, Mass.-based Forrester Research released Monday."