Wired

Lots of Programs in Can for 'ETV'

Interactive television -- or enhanced TV, as many developers now prefer to call it -- may seem too young an industry for clich�s. But these hypothetical chestnuts of next-generation broadcasting are as overused as they are outdated, said TV producers at the American Film Institute's sixth annual eTV workshop Wednesday in Los Angeles. "Look, we don't want people clicking all over our shirts or sofas, and we don't want seven endings -- we just want the right one," said Todd Stevens, co-executive producer of NBC's Friends.