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vrijdag 25 juli 2003
Web Supplants TV as Teen Media Hub
The Internet has surpassed television in overall time usage to become the primary medium of choice among teens and young adults. That was one finding from a research study commissioned by Yahoo! and Carat North America to determine media consumption among consumers ages 13-24. The survey, which was conducted by Harris Interactive and Teenage Research Unlimited, also found that the younger generation uses the Internet as its media "hub" and feels empowered by the available media choices.