Mijn gedachten over internet, media, politiek, technologie en innovatie
zaterdag 26 juli 2003
No Complaints in the Online Ad Biz
Snazzier ads and better technology are luring more marketers to the Web, providing nice, steady growth for DoubleClick and aQuantive. DoubleClick CEO Kevin Ryan says he always seems to get the same reaction whenever he sees old friends: They'll offer a sympathetic handshake and cautiously whisper, "Times must be tough." Well, they were. But after two lean years, life is looking up again for Ryan and the online ad business.