There's a very interesting observation and reasoning behind the quote below. It's too much to summarize, go read it yourself...;-)
"The beauty of the Internet is that it connects people. The value is in the other people. If we start to believe that the Internet itself is an entity that has something to say, we're devaluing those people and making ourselves into idiots."
zondag 30 juli 2006
Geloof in internet maakt ons dom
Er zit een zeer interessante observatie en redenatie achter onderstaande quote. Het is te veel om even samen te vatten, dus vooral zelf lezen...;-)
"The beauty of the Internet is that it connects people. The value is in the other people. If we start to believe that the Internet itself is an entity that has something to say, we're devaluing those people and making ourselves into idiots."
"The beauty of the Internet is that it connects people. The value is in the other people. If we start to believe that the Internet itself is an entity that has something to say, we're devaluing those people and making ourselves into idiots."
The meaning of Windows Live
Getting Ray Ozzie to work for Microsoft has had a refreshing and enlightening effect, inside and outside of Seattle. First we had the leaked memo's and his interesting weblog, and last week he explained the Windows Live vision. Microsoft has invited me to come over to Seattle in August and I will meet a lot of Windows Live people there. The strategic direction feels right, will be exciting to see (and help) it become reality....
"But we're in a new era, an era in which the Internet is at the center of so much of what we do now with our PCs. And it's important to start then from a different vantage point. So instead, we start with the Internet service. Even in cases where the experience is best delivered by writing applications for the PC, when considering the overall user experience that we're trying to achieve, we now start with a service-centric perspective. We frame the question, How can we best accomplish the experience we want taking advantage of the ability of centralized services to enable seamless end-to-end experiences for the user? We know that a centralized service can be a great place to store or cache things so they can be accessed anywhere on the Net, and to organize things and share things with others. So in our case, we consider what can be done for the user by assuming the presence of a new service infrastructure that does such things, a set of centralized services that in our case we call Windows Live. The services offered up by the Windows Live platform are available to Web sites and also to client applications and also to mobile applications. And this is key to our strategy. Because it's our aspiration to create seamless Web, desktop and mobile experiences for all activities relevant to users and customers in all our markets. And our model for doing so is to use our Windows Live services platform as an experience hub, and to use the PC, the browser and mobile devices as different experience-delivery mechanisms for the value we aspire to deliver."
"But we're in a new era, an era in which the Internet is at the center of so much of what we do now with our PCs. And it's important to start then from a different vantage point. So instead, we start with the Internet service. Even in cases where the experience is best delivered by writing applications for the PC, when considering the overall user experience that we're trying to achieve, we now start with a service-centric perspective. We frame the question, How can we best accomplish the experience we want taking advantage of the ability of centralized services to enable seamless end-to-end experiences for the user? We know that a centralized service can be a great place to store or cache things so they can be accessed anywhere on the Net, and to organize things and share things with others. So in our case, we consider what can be done for the user by assuming the presence of a new service infrastructure that does such things, a set of centralized services that in our case we call Windows Live. The services offered up by the Windows Live platform are available to Web sites and also to client applications and also to mobile applications. And this is key to our strategy. Because it's our aspiration to create seamless Web, desktop and mobile experiences for all activities relevant to users and customers in all our markets. And our model for doing so is to use our Windows Live services platform as an experience hub, and to use the PC, the browser and mobile devices as different experience-delivery mechanisms for the value we aspire to deliver."
De betekenis van Windows Live
Het aantrekken van Ray Ozzie door Microsoft heeft een verhelderende en verfrissende uitwerking gehad, zowel binnen als buiten Seattle. Eerder waren er de gelekte memo's en zijn interessante weblog, deze week legt hij uit wat Windows Live nu eigenlijk is. In Augustus ben ik op uitnodiging van Microsoft een paar dagen in Seattle en zal daar een hoop Windows Live mensen ontmoeten. De strategische richting lijkt me de juiste, erg benieuwd naar de concrete invulling...
"But we're in a new era, an era in which the Internet is at the center of so much of what we do now with our PCs. And it's important to start then from a different vantage point. So instead, we start with the Internet service. Even in cases where the experience is best delivered by writing applications for the PC, when considering the overall user experience that we're trying to achieve, we now start with a service-centric perspective. We frame the question, How can we best accomplish the experience we want taking advantage of the ability of centralized services to enable seamless end-to-end experiences for the user? We know that a centralized service can be a great place to store or cache things so they can be accessed anywhere on the Net, and to organize things and share things with others. So in our case, we consider what can be done for the user by assuming the presence of a new service infrastructure that does such things, a set of centralized services that in our case we call Windows Live. The services offered up by the Windows Live platform are available to Web sites and also to client applications and also to mobile applications. And this is key to our strategy. Because it's our aspiration to create seamless Web, desktop and mobile experiences for all activities relevant to users and customers in all our markets. And our model for doing so is to use our Windows Live services platform as an experience hub, and to use the PC, the browser and mobile devices as different experience-delivery mechanisms for the value we aspire to deliver."
"But we're in a new era, an era in which the Internet is at the center of so much of what we do now with our PCs. And it's important to start then from a different vantage point. So instead, we start with the Internet service. Even in cases where the experience is best delivered by writing applications for the PC, when considering the overall user experience that we're trying to achieve, we now start with a service-centric perspective. We frame the question, How can we best accomplish the experience we want taking advantage of the ability of centralized services to enable seamless end-to-end experiences for the user? We know that a centralized service can be a great place to store or cache things so they can be accessed anywhere on the Net, and to organize things and share things with others. So in our case, we consider what can be done for the user by assuming the presence of a new service infrastructure that does such things, a set of centralized services that in our case we call Windows Live. The services offered up by the Windows Live platform are available to Web sites and also to client applications and also to mobile applications. And this is key to our strategy. Because it's our aspiration to create seamless Web, desktop and mobile experiences for all activities relevant to users and customers in all our markets. And our model for doing so is to use our Windows Live services platform as an experience hub, and to use the PC, the browser and mobile devices as different experience-delivery mechanisms for the value we aspire to deliver."
vrijdag 28 juli 2006
Goed zo NS
En dat meen ik.
De Nederlandse blogosfeer roept bij monde van Jeroen Mirck op Adfoblog dat Joost Ravoo, communicatiemanager van de Nederlandse Spoorwegen, alles fout heeft gedaan. Dezelfde blogosfeer die altijd maar zegt dat de corporates meer moeten bloggen, dat ze de Cluetrain Manifesto moeten lezen, en dat ze Naked Conversations mee op vakantie moeten nemen. De beste stuurlui....
Prima wanneer Joost z'n stijl niet de jouwe is, maar verder moet je dit soort dingen juist aanmoedigen. En ik hoop dat de NS Joost laat zitten. Dit kan de NS uiteindelijk veel meer opleveren dan het kost. Elke organisatie die nu als eerste leert wat wel en niet werkt KAN hier uiteindelijk de vruchten van plukken. Het zou erg jammer zijn als de NS op basis van deze ervaring beslist om niet (meer) te 'participeren in de conversatie'.
Het gaat er uiteindelijk niet om of dit een klassieker in de communicatieopleidingen gaat worden, het gaat er om dat de NS een eerste (pijnlijke) stap neemt op weg naar een betere manier van omgaan met haar klanten. En dat moet ik een hoop andere adverteerders nog zien doen. Die praten vooralsnog vooral over het al dan niet plaatsen van banners op de plekken waar de conversatie (zonder hun participatie) plaats heeft.
De Nederlandse blogosfeer roept bij monde van Jeroen Mirck op Adfoblog dat Joost Ravoo, communicatiemanager van de Nederlandse Spoorwegen, alles fout heeft gedaan. Dezelfde blogosfeer die altijd maar zegt dat de corporates meer moeten bloggen, dat ze de Cluetrain Manifesto moeten lezen, en dat ze Naked Conversations mee op vakantie moeten nemen. De beste stuurlui....
Prima wanneer Joost z'n stijl niet de jouwe is, maar verder moet je dit soort dingen juist aanmoedigen. En ik hoop dat de NS Joost laat zitten. Dit kan de NS uiteindelijk veel meer opleveren dan het kost. Elke organisatie die nu als eerste leert wat wel en niet werkt KAN hier uiteindelijk de vruchten van plukken. Het zou erg jammer zijn als de NS op basis van deze ervaring beslist om niet (meer) te 'participeren in de conversatie'.
Het gaat er uiteindelijk niet om of dit een klassieker in de communicatieopleidingen gaat worden, het gaat er om dat de NS een eerste (pijnlijke) stap neemt op weg naar een betere manier van omgaan met haar klanten. En dat moet ik een hoop andere adverteerders nog zien doen. Die praten vooralsnog vooral over het al dan niet plaatsen van banners op de plekken waar de conversatie (zonder hun participatie) plaats heeft.
No brand control to begin with
A message to 'advertising people' and 'media types' from Jeff Nolan who is attending the AlwaysOn conference. Let's hope they'll get it someday.
"I was part of a panel discussion about corporate blogging and the changing tactics of marketing, and for the life of me I can’t understand why these questions about brand and message control are still floating around… ferchristsakes, you never had control to begin with so get over it. I am also getting tired of hearing about case examples (anecdotal, not full case studies) about how car companies and consumer electronics companies are using blogs to facilitate product development and target audiences. At least we’re still not using the Kryptonite Lock story… we’ve moved onto Dell exploding laptops."
"I was part of a panel discussion about corporate blogging and the changing tactics of marketing, and for the life of me I can’t understand why these questions about brand and message control are still floating around… ferchristsakes, you never had control to begin with so get over it. I am also getting tired of hearing about case examples (anecdotal, not full case studies) about how car companies and consumer electronics companies are using blogs to facilitate product development and target audiences. At least we’re still not using the Kryptonite Lock story… we’ve moved onto Dell exploding laptops."
Gepercipieerde controle over het merk
Een berichtje aan de 'advertising people' en 'media types', afkomstig van Jeff Nolan die de AlwaysOn conferentie bijwoont. Laten we hopen dat het aankomt...
"I was part of a panel discussion about corporate blogging and the changing tactics of marketing, and for the life of me I can’t understand why these questions about brand and message control are still floating around… ferchristsakes, you never had control to begin with so get over it. I am also getting tired of hearing about case examples (anecdotal, not full case studies) about how car companies and consumer electronics companies are using blogs to facilitate product development and target audiences. At least we’re still not using the Kryptonite Lock story… we’ve moved onto Dell exploding laptops."
"I was part of a panel discussion about corporate blogging and the changing tactics of marketing, and for the life of me I can’t understand why these questions about brand and message control are still floating around… ferchristsakes, you never had control to begin with so get over it. I am also getting tired of hearing about case examples (anecdotal, not full case studies) about how car companies and consumer electronics companies are using blogs to facilitate product development and target audiences. At least we’re still not using the Kryptonite Lock story… we’ve moved onto Dell exploding laptops."
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