If you would like to understand why telco/cable/mobile operators are facing a very difficult and marginal future, read this:
"If you look at the killer apps of the last decade: e-mail, the Web, e-commerce, blogging, instant messaging, VoIP, streaming audio and audio on demand, on-line game play, etc., not one has been brought to market by a telephone, cable or mobile telephony company. The Internet, because it is a Stupid Network, allows anybody to put bits representing anything on it. This leads to a wide variety of very cheap market experiments, and to the discovery of new winner apps."
maandag 31 januari 2005
Driving serendipty
"So, are we limiting our potential for serendipitous experiences while continually honing and shaping these self-selected-societies mirrored by our desktop environs?"
No, I do not think so. My personal experience leads me to belief that serendipity (making discoveries by accident) is increasingly around us as a result of the internet and all its varying applications. And I'm glad that's the case.
No, I do not think so. My personal experience leads me to belief that serendipity (making discoveries by accident) is increasingly around us as a result of the internet and all its varying applications. And I'm glad that's the case.
zondag 30 januari 2005
Field marketers armed with electronic tags
Anyone in the business of field marketing should be able to think of some creative way to use this:
"Hypertags are short-range wireless devices, which send information to mobile phones via infra-red or Bluetooth. A user can activate the infra-red or Bluetooth on their phone, hold it up to the Hypertag and receives content such as vouchers, business cards, ringtones or games."
"Hypertags are short-range wireless devices, which send information to mobile phones via infra-red or Bluetooth. A user can activate the infra-red or Bluetooth on their phone, hold it up to the Hypertag and receives content such as vouchers, business cards, ringtones or games."
Communists and DRM
Gizmodo did an interview with Bill Gates. One of the topics was DRM. Gates makes a good comment on why we have DRM in the first place. Whether we, as users, like it or not.
"Gates: Yes. There are artists who want the software to remind people of rights boundaries. Are those authors wrong or right? That's up to them. We don't take a position on that. What we want is to have as much content as possible available. And available in the most convenient, easy-to-use form."
Let's just hope artists and record companies will soon realize there are different ways to make money with the art they create.
"Gates: Yes. There are artists who want the software to remind people of rights boundaries. Are those authors wrong or right? That's up to them. We don't take a position on that. What we want is to have as much content as possible available. And available in the most convenient, easy-to-use form."
Let's just hope artists and record companies will soon realize there are different ways to make money with the art they create.
SMS tags for the real world
In some ways the potential of SMS as an interactive advertising tool is still not fully exploited. The Dutch service SMSeenhuis should be an inspiring example.
"SMSeenHuis ("Text a House") is a Dutch service that allows mobile users to text the Real Estate boards outside residential houses. In response, they get details of asking price, address, number of rooms and square footage, along with the Real Estate Agent contact details. Participating real estate agents pay a EUR 20 fee (USD 27 / GBP 15.50) subscription fee, EUR 50 per unique property code, and EUR 0.50 per text message (capped at EUR 50 per month)."
"SMSeenHuis ("Text a House") is a Dutch service that allows mobile users to text the Real Estate boards outside residential houses. In response, they get details of asking price, address, number of rooms and square footage, along with the Real Estate Agent contact details. Participating real estate agents pay a EUR 20 fee (USD 27 / GBP 15.50) subscription fee, EUR 50 per unique property code, and EUR 0.50 per text message (capped at EUR 50 per month)."
The end of martketing as we know it
This won't be news to many of you, but let it be a reminder...
"It is a new challenge to marketers. Buying 30 seconds ads was easy, being present on millions of micro sources, identifying the ones that matter to the brand, communicating in an efficient way with these people, is a totally different story. It is not about putting an ad anymore, it is about treating customers and potential customers as partners."
"It is a new challenge to marketers. Buying 30 seconds ads was easy, being present on millions of micro sources, identifying the ones that matter to the brand, communicating in an efficient way with these people, is a totally different story. It is not about putting an ad anymore, it is about treating customers and potential customers as partners."
zaterdag 29 januari 2005
Brain imaging and ethics
Brain imaging is an interesting area to follow, not only from a medical perspective. A lot is done in order to better understand the influence of marketing for instance. But it goes much further, raising meny ethical questions in the process. Like this one:
"The most complex, fraught, and uncertain aspect of brain imaging being discussed by neuroethicists is the potential these technologies hold for screening job and school applicants. This so far remains more a hypothetical notion than a budding industry, and no company or school has announced plans to scan applicants. Yet many ethicists feel the temptation will be overwhelming. How to resist a screen that can gauge precisely the sorts of traits—persistence, extroversion, the ability to focus or multitask—that make good employees or students?"
I'm not really afraid if we would use these technicques in society, even for screening purposes. We're already using similar tools, although they are less effecient and/or effective. What's wrong with having the ability to better match people to a specific job? It's only dangerous for the people who use these tools while not knowing what they can't do. And one thing they can't do in my opinion is really 'gauge precisely the sorts of traits—persistence, extroversion, the ability to focus or multitask—that make good employees or students'.
"The most complex, fraught, and uncertain aspect of brain imaging being discussed by neuroethicists is the potential these technologies hold for screening job and school applicants. This so far remains more a hypothetical notion than a budding industry, and no company or school has announced plans to scan applicants. Yet many ethicists feel the temptation will be overwhelming. How to resist a screen that can gauge precisely the sorts of traits—persistence, extroversion, the ability to focus or multitask—that make good employees or students?"
I'm not really afraid if we would use these technicques in society, even for screening purposes. We're already using similar tools, although they are less effecient and/or effective. What's wrong with having the ability to better match people to a specific job? It's only dangerous for the people who use these tools while not knowing what they can't do. And one thing they can't do in my opinion is really 'gauge precisely the sorts of traits—persistence, extroversion, the ability to focus or multitask—that make good employees or students'.
Abonneren op:
Posts (Atom)