Yes, you can conceive a different form of entertainment if you take into account the unique characteristics of (using) a mobile device. But it does not mean there's anything wrong with more traditional forms of entertainment developed for a mobile device. It's probably easier to make money with the latter...
"A playful mobile device need not entrap its owner within its own RAM. Rather, it can connect the owner with other people, the environment, or the temporal reality in new ways. Who is available? What is around me? What's going on right now? Instead of enter-taining, these devices might do better to inter-tain us -- that is, hold our connection to other people, places and things."
zondag 13 maart 2005
Life, work, it's all a game...
This book makes me wonder what the influence of games like the ones we at Media Republic are developing, Eccky & Killzone, will have been when we look back in about 20 years...
"At its core, Got Game is a guide for senior managers stumped at how to manage their gamer employees. Its purpose is to teach them that they must treat video games as serious preparation for the workforce, and that gamers possess a unique set of skills necessary in the modern business world."
"At its core, Got Game is a guide for senior managers stumped at how to manage their gamer employees. Its purpose is to teach them that they must treat video games as serious preparation for the workforce, and that gamers possess a unique set of skills necessary in the modern business world."
Generation Media
What else are they doing?
"Kids these days are ever more plugged in and ever more multitasking, according to a new report by the Henry J. Kaiser Family Foundation. As distilled in this Washington Post article, America’s children now pack 8 1/2 hours of media exposure into 6 1/2 hours of viewing time. Their media time is so overwhelming that Kaiser calls them “Generation M,“ standing for Media in the Lives of Children."
"Kids these days are ever more plugged in and ever more multitasking, according to a new report by the Henry J. Kaiser Family Foundation. As distilled in this Washington Post article, America’s children now pack 8 1/2 hours of media exposure into 6 1/2 hours of viewing time. Their media time is so overwhelming that Kaiser calls them “Generation M,“ standing for Media in the Lives of Children."
vrijdag 11 maart 2005
Internet and democracy
I guess the web indeed facilitates, or even breaths new life into, democracy...
"They call last year a “breakout year for the role of the Internet in politics,“ and claim that 37% of the adult population and 61% of online Americans used the Internet to get political news and political information, or to discuss candidates and debate issues via email, or to directly in the political process by volunteering or giving contributions to candidates. That’s 75 million people."
"They call last year a “breakout year for the role of the Internet in politics,“ and claim that 37% of the adult population and 61% of online Americans used the Internet to get political news and political information, or to discuss candidates and debate issues via email, or to directly in the political process by volunteering or giving contributions to candidates. That’s 75 million people."
woensdag 9 maart 2005
WAP like it's 2000 again
So finally WAP is going mainstream. I still feel that operator's have been a major factor holding back the growth in WAP-usage by making it so difficult and expensive to use. And even now that users are figuring it out for themselves, operators still are more of a roadblock than an enabler of business.
"There is, of course, a fly in the ointment. As so often happens with mobile, it's down to billing. Billing on off-portal WAP sites is today still occurring via reverse billed SMS. This is because the WAP billing systems that make purchasing content on the operator portals so easy -- enabling content to be charged to your bill with one click -- are still not available as a third-party offering."
"There is, of course, a fly in the ointment. As so often happens with mobile, it's down to billing. Billing on off-portal WAP sites is today still occurring via reverse billed SMS. This is because the WAP billing systems that make purchasing content on the operator portals so easy -- enabling content to be charged to your bill with one click -- are still not available as a third-party offering."
dinsdag 8 maart 2005
Discovery and delivery
This is a wise thought by Joi Ito, people in the (digital) content distribution business should take it very seriously. And also the people that produce content while letting others distribute it...
"Also, I'm not against businesses making money. I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker. In a world where discovery is more important than delivery, it's the people who find, remix and direct attention to old stuff that should be rewarded, not the people who deliver it or sit on it waiting for someone to show up."
"Also, I'm not against businesses making money. I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker. In a world where discovery is more important than delivery, it's the people who find, remix and direct attention to old stuff that should be rewarded, not the people who deliver it or sit on it waiting for someone to show up."
How important is 'live' in TV?
Yuri says "there will also be demand for live TV events/programs as a way for people to get a shared cultural experience in a time of more and more media fragmentation. This universal need for shared experiences will be only be more pronounced in times of egocasting, blogs and niche on demand programming."
But what kind of current programming needs to be truly live in order to make it a shared cultural experience? Most programming doesn't have to be live for people to share the experience, not even sports. We need format-innovation in order to make the live aspect truly important. I only see one direction for that, make sure the audience is part of the format so there is no other way than to experience it live....
But what kind of current programming needs to be truly live in order to make it a shared cultural experience? Most programming doesn't have to be live for people to share the experience, not even sports. We need format-innovation in order to make the live aspect truly important. I only see one direction for that, make sure the audience is part of the format so there is no other way than to experience it live....
Abonneren op:
Posts (Atom)