vrijdag 2 januari 2004

The Super Bowl of Search: Super Keywords

"Super keywords are the one- or two-word generic terms ('travel,' 'cell phone') that represent an industry category. They typically deliver searchers who are early in the buying cycle. Someone searching 'furniture' or 'car' is in a different state of mind than one typing 'travel to China' or 'Toyota Tacoma price.' Super keywords tend to be volatile and expensive, particularly related to immediate conversion metrics."

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