Mijn gedachten over internet, media, politiek, technologie en innovatie
vrijdag 2 januari 2004
The Super Bowl of Search: Super Keywords
"Super keywords are the one- or two-word generic terms ('travel,' 'cell phone') that represent an industry category. They typically deliver searchers who are early in the buying cycle. Someone searching 'furniture' or 'car' is in a different state of mind than one typing 'travel to China' or 'Toyota Tacoma price.' Super keywords tend to be volatile and expensive, particularly related to immediate conversion metrics."