We hebben net weer een Marc Canter show gehad bij Les Blogs 2.0. Ik ga niet herhalen of analyseren wat hij net allemaal zei aangezien ik daar eerder een bericht over geplaatst heb toen zijn artikel, "Breaking the web wide open", een tijdje terug verscheen. Een 'must read' voor iedereen geinteresseerd in Web 2.0, Les Blogs 2.0, Identity 2.0 etc, etc. Ik kwam er net ook achter dat ik samen met hem zal spreken op een congres volgend jaar, benieuwd of ik hem wel wakker kan houden;-)
"Today's incumbents will have to adapt to the new openness of the Web 2.0. If they stick to their proprietary standards, code, and content, they'll become the new walled gardens—places users visit briefly to retrieve data and content from enclosed data silos, but not where users "live." The incumbents' revenue models will have to change. Instead of "owning" their users, users will know they own themselves, and will expect a return on their valuable identity and attention. Instead of being locked into incompatible media formats, users will expect easy access to digital content across many platforms."
dinsdag 6 december 2005
Relevance of the wrong
Mena Trott jus gave an opening speech at the second day of the Les Blogs conference in Paris that ignited a heated discussion. She mentioned a case where famous blogger (and Yahoo! employee) Jeremy Zawodny wrote a post on a PR firm, Krause Taylor Associates. He accusses them of spamming him, but deep down in the comments he sort of admits being wrong about that. The problem for Krause Taylor Associates is not over however. If you Google them, hit number 2 is about the 'spam-incident'. The result is they're tainted because Google says this is the second most relevant piece of information publicly available on the web about Krause Taylor Associates. Most people Googling the firm will not read all the way down to Jeremy's 'apology' however.
Most present at Les Blogs agree this is a problem. But how do we solve this? Try to influence blogger behavior? Not likely to work well, but most speakers seem to be looking for a 'cultural' solution. But wouldn't it be great if there was a solution (facilitated by technology) that allows us, as a collective, to decrease the relevance of something that is wrong, assuming the wrong is undisputed by the ones who should/could know? Some sort of reputation management system may be? Should/could search engines present search results differently?
Most present at Les Blogs agree this is a problem. But how do we solve this? Try to influence blogger behavior? Not likely to work well, but most speakers seem to be looking for a 'cultural' solution. But wouldn't it be great if there was a solution (facilitated by technology) that allows us, as a collective, to decrease the relevance of something that is wrong, assuming the wrong is undisputed by the ones who should/could know? Some sort of reputation management system may be? Should/could search engines present search results differently?
Relevantie van het verkeerde
Mena Trott hield net de openingsspeech op de tweede dag van de Les Blogs conferentie in Parijs en dit resulteerde in een verhitte discussie. Ze sprak over een geval waarbij de bekende blogger (en Yahoo! werknemer), Jeremy Zawodny, een bericht plaatste over een PR bureau, Krause Taylor Associates. Hij beschuldigt hun ervan hem te spammen, maar helemaal beneden in de reacties geeft hij toe het aan het verkeerde eind te hebben. Het probleem voor Krause Taylor Associates is echter niet over. Wanneer je ze Googled, dan is resultaat nummer 2 dit 'spam-incident'. Het gevolg is dat dit PR bureau duidelijk beschadigt is aangezien Google zegt dat dit bericht van Jeremy het op een na relevantste stukje informatie is op het publieke web. En aangezien de meeste mensen niet alle comments zullen gaan lezen....
De meeste mensen aanwezig bij Les Blogs zijn het er over eens dat dit een probleem is. Maar hoe kunnen we dit oplossen? Het gedrag van bloggers beinvloeden? Niet erg waarschijnlijk dat dit gaat helpen, maar de meeste sprekers denken wel in die richting. Zou het echter niet mooi zijn wanneer er een (door technologie gefaciliteerde) oplossing is welke ons, als collectief, in staat stelt om de relevantie van iets dat verkeerd is omlaag te brengen? Ervan uitgaande dat deze mening gedeeld wordt door de mensen die het kunnen/moeten weten? Een soort van reputatiemanagement systeem bijvoorbeeld? Zouden zoekmachines hun resultaten vervolgens misschien anders moeten/kunnen presenteren?
De meeste mensen aanwezig bij Les Blogs zijn het er over eens dat dit een probleem is. Maar hoe kunnen we dit oplossen? Het gedrag van bloggers beinvloeden? Niet erg waarschijnlijk dat dit gaat helpen, maar de meeste sprekers denken wel in die richting. Zou het echter niet mooi zijn wanneer er een (door technologie gefaciliteerde) oplossing is welke ons, als collectief, in staat stelt om de relevantie van iets dat verkeerd is omlaag te brengen? Ervan uitgaande dat deze mening gedeeld wordt door de mensen die het kunnen/moeten weten? Een soort van reputatiemanagement systeem bijvoorbeeld? Zouden zoekmachines hun resultaten vervolgens misschien anders moeten/kunnen presenteren?
zondag 4 december 2005
Innovation according to Etsy
Sometimes you just need to forget about how and why things work the way they've always worked. Innovation might be the result, and Etsy is a nice example. A quote from the article (Yuri, do you have a link to the full article?):
"What is interesting about Etsy is the way Robert Kalin and his three co-founders have introduced some new ideas to the way shoppers can look for things. Don't know what you're looking for exactly, but know what color you're after? Move your mouse over a "Shop by Color" grid and see dozens of bubbles of color float under the cursor. Click on a color you like and small boxes will appear, each one a different product that matches your chosen color. Click on the box you like the look of and details of the product will pop up including price tag, the retailer in question, and a link where you can get more information. It isn't a revolution, but it's different -- and an improvement on bricks and mortar. Ever tried saying to a shop assistant "I don't know exactly what I'm looking for, but please line up all the products that are this shade of turquoise?" Expect a blank look at best, a surly brushoff, or a "We're closing now. Bye!"
"What is interesting about Etsy is the way Robert Kalin and his three co-founders have introduced some new ideas to the way shoppers can look for things. Don't know what you're looking for exactly, but know what color you're after? Move your mouse over a "Shop by Color" grid and see dozens of bubbles of color float under the cursor. Click on a color you like and small boxes will appear, each one a different product that matches your chosen color. Click on the box you like the look of and details of the product will pop up including price tag, the retailer in question, and a link where you can get more information. It isn't a revolution, but it's different -- and an improvement on bricks and mortar. Ever tried saying to a shop assistant "I don't know exactly what I'm looking for, but please line up all the products that are this shade of turquoise?" Expect a blank look at best, a surly brushoff, or a "We're closing now. Bye!"
Innovatie volgens Etsy
Soms moet je gewoon maar even vergeten hoe het komt dat sommige dingen werken zoals ze werken omdat ze altijd al zo gewerkt hebben... Innovatie kan het resultaat zijn, en Etsy is een mooi voorbeeld. (Yuri, heb je een link naar het hele artikel?)
"What is interesting about Etsy is the way Robert Kalin and his three co-founders have introduced some new ideas to the way shoppers can look for things. Don't know what you're looking for exactly, but know what color you're after? Move your mouse over a "Shop by Color" grid and see dozens of bubbles of color float under the cursor. Click on a color you like and small boxes will appear, each one a different product that matches your chosen color. Click on the box you like the look of and details of the product will pop up including price tag, the retailer in question, and a link where you can get more information. It isn't a revolution, but it's different -- and an improvement on bricks and mortar. Ever tried saying to a shop assistant "I don't know exactly what I'm looking for, but please line up all the products that are this shade of turquoise?" Expect a blank look at best, a surly brushoff, or a "We're closing now. Bye!"
"What is interesting about Etsy is the way Robert Kalin and his three co-founders have introduced some new ideas to the way shoppers can look for things. Don't know what you're looking for exactly, but know what color you're after? Move your mouse over a "Shop by Color" grid and see dozens of bubbles of color float under the cursor. Click on a color you like and small boxes will appear, each one a different product that matches your chosen color. Click on the box you like the look of and details of the product will pop up including price tag, the retailer in question, and a link where you can get more information. It isn't a revolution, but it's different -- and an improvement on bricks and mortar. Ever tried saying to a shop assistant "I don't know exactly what I'm looking for, but please line up all the products that are this shade of turquoise?" Expect a blank look at best, a surly brushoff, or a "We're closing now. Bye!"
zaterdag 3 december 2005
The MySpace generation
Nice article in BusinessWeek on the success of social networks like MySpace. A nice startingpoint for marketeers that do not really understand what's happening....
"Although networks are still in their infancy, experts think they're already creating new forms of social behavior that blur the distinctions between online and real-world interactions. In fact, today's young generation largely ignores the difference. Most adults see the Web as a supplement to their daily lives. They tap into information, buy books or send flowers, exchange apartments, or link up with others who share passions for dogs, say, or opera. But for the most part, their social lives remain rooted in the traditional phone call and face-to-face interaction."
"Although networks are still in their infancy, experts think they're already creating new forms of social behavior that blur the distinctions between online and real-world interactions. In fact, today's young generation largely ignores the difference. Most adults see the Web as a supplement to their daily lives. They tap into information, buy books or send flowers, exchange apartments, or link up with others who share passions for dogs, say, or opera. But for the most part, their social lives remain rooted in the traditional phone call and face-to-face interaction."
De MySpace generatie
Aardig artikel in BusinessWeek over het succes van social networks als MySpace. Voor marketeers die weinig begrijpen van deze ontwikkeling is het een mooi startpunt.
"Although networks are still in their infancy, experts think they're already creating new forms of social behavior that blur the distinctions between online and real-world interactions. In fact, today's young generation largely ignores the difference. Most adults see the Web as a supplement to their daily lives. They tap into information, buy books or send flowers, exchange apartments, or link up with others who share passions for dogs, say, or opera. But for the most part, their social lives remain rooted in the traditional phone call and face-to-face interaction."
"Although networks are still in their infancy, experts think they're already creating new forms of social behavior that blur the distinctions between online and real-world interactions. In fact, today's young generation largely ignores the difference. Most adults see the Web as a supplement to their daily lives. They tap into information, buy books or send flowers, exchange apartments, or link up with others who share passions for dogs, say, or opera. But for the most part, their social lives remain rooted in the traditional phone call and face-to-face interaction."
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