Mijn gedachten over internet, media, politiek, technologie en innovatie
vrijdag 5 maart 2004
The problem with internet advertising is the ads
"Internet banner ads are little more than billboards flashing at us with garish distracting messages. Pop-ups are like carnival callers trying to muscle you into their show. Spam is the door-to-door salesman that can only be gotten rid of with a shotgun. What's the problem? Here's one explanation. Internet advertising hasn't figured out how to adapt to the usage behaviors of the medium. Advertising in every other media fits with how people use the media."