Early Word on Amazon 'Stores'

"When customers make purchases on Amazon.com from another merchant, Amazon.com sends the order to the merchant, which then ships the items. In exchange for offering their goods to Amazon.com's shoppers - more than 15 million visitors a week during the holiday season, according to Media Metrix - merchants typically pay Amazon.com a commission of 7 percent to 15 percent on each sale, according to Forrester. If an item fails to satisfy a customer, it is the responsibility of the merchant that shipped the product to receive the customer service call."