Weblogs worden steeds belangrijker wanneer het gaat om het managen van merken. Er komen dan ook steeds meer merkenweblogs, alleen worden die meestal niet gerund door de merkeigenaren zelf.... En dat is een van de redenen dat ze het zo goed doen.
"Consumers are skeptical of things told to them by companies," Mr. Kozinets said. Most consumers are searching for unbiased opinions, a niche that blogs can fill. A testimonial from one blogger can speak directly to readers in a way advertising does not."
vrijdag 4 november 2005
Een wereld gecontroleerd door ons
Er is een interessante discussie bezig over de vraag wie eigenaar is en mag profiteren van de 'the wisdom of the crowd'. Jeff Jarvis heeft een lange post waarin de meest interessante dimensies uit deze discussie toegelicht worden. Zeker lezen...
"This is no longer a centralized world, a world controlled by those institutions. This is a decentralized world, a world controlled by us. And if you try to take control away from us, you will lose. It used to be that you could take control away from us and we had nowhere to go. But in this post-scarcity world, we can always go somewhere else for content or information or service. There’s always another news story, always another email service, always another search engine. Thus my first law, once again: Give us control and we will use it. Don’t and you will lose us."
"This is no longer a centralized world, a world controlled by those institutions. This is a decentralized world, a world controlled by us. And if you try to take control away from us, you will lose. It used to be that you could take control away from us and we had nowhere to go. But in this post-scarcity world, we can always go somewhere else for content or information or service. There’s always another news story, always another email service, always another search engine. Thus my first law, once again: Give us control and we will use it. Don’t and you will lose us."
donderdag 3 november 2005
Open het web
Ik heb weinig toe te voegen aan wat Marc Canter te zeggen heeft... Eens.
Als je wilt begrijpen wat al dat gepraat over openheid en een open web allemaal betekent, lees het artikel en klik op de verschillende links die Marc je voorschotelt. Erg eenvoudig...
"Today's incumbents will have to adapt to the new openness of the Web 2.0. If they stick to their proprietary standards, code, and content, they'll become the new walled gardens—places users visit briefly to retrieve data and content from enclosed data silos, but not where users "live." The incumbents' revenue models will have to change. Instead of "owning" their users, users will know they own themselves, and will expect a return on their valuable identity and attention. Instead of being locked into incompatible media formats, users will expect easy access to digital content across many platforms."
Als je wilt begrijpen wat al dat gepraat over openheid en een open web allemaal betekent, lees het artikel en klik op de verschillende links die Marc je voorschotelt. Erg eenvoudig...
"Today's incumbents will have to adapt to the new openness of the Web 2.0. If they stick to their proprietary standards, code, and content, they'll become the new walled gardens—places users visit briefly to retrieve data and content from enclosed data silos, but not where users "live." The incumbents' revenue models will have to change. Instead of "owning" their users, users will know they own themselves, and will expect a return on their valuable identity and attention. Instead of being locked into incompatible media formats, users will expect easy access to digital content across many platforms."
Reclame wordt volwassen
Erg interessant om te lezen hoe Google's advertentiediensten evolueren.
"Google isn't quite pursuing that sort of deal, but it is trying to have big retailers link their inventory systems directly to its advertising auction. That way, a toy store chain, for example, could respond to a search for dolls with an ad for either Barbies or Bratz, depending on which were overstocked in the store near the user's home. "Most retailers only advertise 5 percent of their products," said Tim Armstrong, Google's vice president for ad sales. "We can let them advertise all of them."
"Google isn't quite pursuing that sort of deal, but it is trying to have big retailers link their inventory systems directly to its advertising auction. That way, a toy store chain, for example, could respond to a search for dolls with an ad for either Barbies or Bratz, depending on which were overstocked in the store near the user's home. "Most retailers only advertise 5 percent of their products," said Tim Armstrong, Google's vice president for ad sales. "We can let them advertise all of them."
woensdag 2 november 2005
Microsoft's Live Software
Microsoft kondigde vannacht een aantal dingen aan, waaronder Live Windows. Benieuwd naar hoe het allemaal in de realiteit zal gaan werken, maar het klinkt veelbelovend. Zeker ook als het gaat om Windows Live Messenger, al mis ik hier vooralsnog een referentie naar het werk van Kim Cameron's team aan de InfoCard en het Identity Meta System.
"Windows Live Messenger another new offering. Nice: "This isn't just an IM list any more." We show all your contacts, not just your buddies. (They've increased the number of buddies from 300 to 600 - not sure how to reconcile these two comments.) Integration of social networking, looking at the "friend's list" exposed by ANY contact on the list. Very nice. Users given control over how much info is shared, even there. Also mentions "LiveContact" -- Plaxo-like services built in."
"Windows Live Messenger another new offering. Nice: "This isn't just an IM list any more." We show all your contacts, not just your buddies. (They've increased the number of buddies from 300 to 600 - not sure how to reconcile these two comments.) Integration of social networking, looking at the "friend's list" exposed by ANY contact on the list. Very nice. Users given control over how much info is shared, even there. Also mentions "LiveContact" -- Plaxo-like services built in."
dinsdag 1 november 2005
Amateurs versus experts
Techdirt's Mike legt uit waarom amateurs zo belangrijk (kunnen) zijn naast experts. E.e.a. naar aanleiding van de kritiek van Nicholas Carr op de Web 2.0 hype met Wikipedia als expliciet voorbeeld om z'n punt te maken.
"While it's absolutely true that experts are important -- hell, we've based our entire business on that very concept -- what Carr and others agreeing with him seem to be (conveniently) forgetting is that amateurs and experts are not mutually exclusive. Combined, they actually create a much better solution. The experts are still necessary and useful, but the amateurs help bring out more info and raise new and important questions and ideas. The amateurs aren't "taking down" the experts -- they're just making them even more necessary. The problem is that too many experts are frightened of these amateurs, rather than looking at ways to embrace and encourage the amateurs in a productive way. Embracing the amateurs opens up new and exciting possibilities for the experts -- it lets them turn that amateur content into something much more useful and valuable than either the experts or the amateurs could have done alone."
"While it's absolutely true that experts are important -- hell, we've based our entire business on that very concept -- what Carr and others agreeing with him seem to be (conveniently) forgetting is that amateurs and experts are not mutually exclusive. Combined, they actually create a much better solution. The experts are still necessary and useful, but the amateurs help bring out more info and raise new and important questions and ideas. The amateurs aren't "taking down" the experts -- they're just making them even more necessary. The problem is that too many experts are frightened of these amateurs, rather than looking at ways to embrace and encourage the amateurs in a productive way. Embracing the amateurs opens up new and exciting possibilities for the experts -- it lets them turn that amateur content into something much more useful and valuable than either the experts or the amateurs could have done alone."
De toekomst van Internet TV
Jeremy Allaire, Brightcove's CEO en voormalig CTO van Macromedia, ontvouwt zijn visie op de toekomst van TV kijken via internet. De datails rondom zijn bedrijf zijn nog wat vaag, dus daar kan ik nog weinig over zeggen.
"This will be a world where content can flow freely over the open Internet, in a manner that is geographically—and thus carrier and operator—independent. In much the same way a consumer finds and uses any Web site, at any end-point in the world, they will discover, use, and self-program video and television across the vast ocean that is the Internet, unfettered by walled gardens and closed networks. Just as consumers flocked to the Internet despite the hiccups of dial-up modems and clunky Web pages, they will flock to this new medium that empowers them in ways that no single company or industry can replicate."
"This will be a world where content can flow freely over the open Internet, in a manner that is geographically—and thus carrier and operator—independent. In much the same way a consumer finds and uses any Web site, at any end-point in the world, they will discover, use, and self-program video and television across the vast ocean that is the Internet, unfettered by walled gardens and closed networks. Just as consumers flocked to the Internet despite the hiccups of dial-up modems and clunky Web pages, they will flock to this new medium that empowers them in ways that no single company or industry can replicate."
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